How does creating content help you find a niche?
One of the two questions I had to have ready to answer was: what is my niche?
What does that even mean?
A niche is a place or position that very precisely describes someone or something, especially if it stands out to others by "something".
It is often a subject of interest that helps a person or thing from the first paragraph of this blog grow and mature over time. My niche at the beginning of creating the blog was about parenting, politics, social issues, gender equality, public health - little by little, and nothing special.
The content I created on my blog was almost exactly according to the rules of digital marketing and it took me several years to understand the direction I was going, the whole I wanted to cover, as well as the target group I was addressing.
I still don't have a niche, because I'm interested in too many things, but I realized from experience a few regularities that I will explain below.
How to start?
It may be something that goes without saying, but if you can’t find that “something” that’s been holding your attention for the past five years, you’re probably still looking for your niche. Try to narrow down the topics you are dealing with, group them as a whole if there are more of them, and find the one with which you feel confident as if you know everything about the topic and no one can convince you otherwise.
Assess your passions and skills
Some of the questions you can ask yourself are:
What do you do in your free time, would you do it if you were not paid?
What are your last few seminars and courses about?
What is it that you would work on continuously because you always find a reason and a way to "fix" it?
Any questions you say out loud or write down on paper can offer an answer to the question of what your specific niche is.
Find out if there is a market for your niche
To find a space where your niche exists, there must be a need for your product. Here, I am thinking primarily of writing texts for a blog, but it can also be the production of handicrafts, massage services, anything from a hobby that can grow into a lucrative business, only if there is a market.
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You need an audience that will read your texts, use them in their work, customers who will buy your product, or schedule appointments to get a service from you.
A few things can help you establish yourself in the market as a relevant author, and they relate to keyword research.
Criteria that let you see which keywords you want to use for your niche:
Search volume, which means that keywords appear between 1,000 and 10,000 times in monthly searches. Everything below that says that it doesn't make sense to put a keyword, since it needs more time to reach the top of the search.
"Bidding" shows how competitive an ad based on your keyword is, given its location and all the possibilities of targeting search engine audiences.
There are several levels: low, medium, or high - which indicate the number of bids for a particular keyword in search engines.
Competition analysis. You can check which keywords are used by other bloggers or small producers on their websites. Keep your keyword at the top of your audience searches!
Narrow your niche
It doesn't have to be everything, because "I'm writing" is a broad enough term to offer a lot of content. But writing "attractive articles that sell" or "writing a parenting blog" can attract a specific audience that, after being found, will stay on your blog and come back for more if you offer enough content to get their attention.
Check the competition for yourself
To know that you are better or worse than someone, you must-have criteria that differentiate you from them. Try to find a niche in which you want to "breakthrough".
What words does your competition use?
Are they overrepresented and there is no chance that you will qualify for a search by target groups?
Does the competition use words that are not ranked and are very difficult to pick up in terms of visibility on search engines?
Do you find lower-quality keywords?
This may be your chance because there is a market that is not saturated with keywords and represents a potential opportunity to beat the competition.
Bonus tip: you can insert a keyword in the alt text of your photo that serves as an illustration, in the link of your blog, in other content that others may include. Pay attention to details, they can bring you a significant advantage in searches.
Test your niche
You've spent enough time creating your site, blog, store, or product. Don't rush into investing in advertising until you test your niche, will you get the answer you want? There are several ways to test a niche and offer you guidelines for further work:
Landing page or one-page site - you can create content and offer it to the target group. Depending on how they react and how much they are involved in sharing content, this is the best proof for you to continue in the same direction.
AdWords ads - Support your suggested keywords, because paid ads can increase search engine visibility and allow more people to reach your content and get actively involved in building a community within your niche.
Guest blog, questionnaires, social media groups. Nothing will happen by itself, so expand the group of contributors, offer them to write on your blog, or find a space where you can place the content you have created.
Share relentlessly on social networks, because they are by far the most dynamic channel for exchanging information. Groups created on social networks can be useful for sharing information and sharing content within your niche.
If you need feedback from the target group, create an online questionnaire and ask them to answer whether the content answered their questions. So you can even get ideas for new content.
If you use everything you get from PPC testing and research, you can safely create content in your chosen niche and promote your content on the website you created.
It may be superfluous to mention, but I want to emphasize: do not copy, be original and consistent in your writing, consistency in publishing can "feed" the expectations of the target group and increase visibility in searches.
The best recommendation for your blog is when readers type in the keyword they want to find next to your name!
